Overall I think you're off to a good start. A global comment, like how you have a layed out your little descriptive note at the bottom of each page. The only thing I would say is that the leaf illustration, which I assume is kind of a repeating trademark, could stand to be about 25% smaller. Right now it kind of dominates the information at the bottom of each page. If it is smaller, you can lock it up with the information better to make it appear as more of a cohesive unit. Also, maybe try a cleaner san serif font for the information. I think what you have is fine but it might be something worth looking at.
A few comments on your pieces for the BMW Warm Heart Fund. I think the first page of the pamphlet is the stronger of the 2 illustrations. The horse in this one feels more unique and finished. Overall on that page I feel the compositional layout of the illustration works and has good balance. Comparatively the illustration on the second page I don't not feel is as strong. Composition wise, I feel the tree is competing with the horse, they both have a similar weight within the layout. Also the main elements within the layout don't have any over lap which inhibits the illusion of depth within the composition. Also comparatively the first horse has lots of interesting textures and patterns going on in it, where as the second horse is kind of monotone and it flattens out the image. Also, it's hard for me to comment on the typography too much because I don't speak or read any Asian dialects. But my main comment in regards to the type is that I think it would improve the visual interest of both layouts if the typography interacted with illustrations more. If the two interact more and compliment each other more then it will make the piece more dynamic.
Lastly I think you can combine the last two pages. Placing the shirt layout, and the shirt photo on the same page. Place the emphasis on the illustrated version rather than the photo example. This will make the illustration the most important thing on the page which is how it should be.
I like the plate and cup illustrations a lot. Just a couple presentations comments. The first of the 2 pages should show the isolated illustrations, one each, you don't need the cup illustration twice. The second page show your photograph of the illustrations on the plate ware in context. One note on the photo, if you can clip the image out so that we can't see the photo edges and then plate ware will be on the page of seamless white. It's presentation will be cleaner.
Love the "As It Was" illustration. No other comments there.
I also really like the "Creation of Woman" spread. The only thing I'm wondering is maybe there is something that can be done, typographically, on the cover. I like the bindings and the craft looking paper used, but I feel a wanting to see something on on that cover.
Anyway, that is all of the comments I have at this time. I hope you find them helpful. I think you off to a great start and I can't wait to see the final product. Hope that 2013 has been treating you well. All my best.
Ross von Rosenberg"
I will take all of these comments and put them in to action, they all make sense to me. I am glad that He thinks my 'As it was' illustration was very strong because I used to think so myself.The second image for the BMW warm heart fund isn't as strong I do agree, I wasn't sure whether to completely remove that from the portfolio or not; this is an option.
The leaf image at the bottom was a mock up really just to see if it would look good with a reoccurring icon on each page so I will go ahead and make it smaller, and maybe even change the actual image itself.
All of the help with the layout and format is great! I can always sense when something doesn't feel quite right but it's often hard to see what actually needs to be done without getting somebody else with a keen eye to take a look.
So I must say thank you to Ross again for his super helpful response to my email and taking the time to report back to me with some advice that I can act upon.
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